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my experience

Experience

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2022 - present

Sr. Editor, Video

Kelley Blue Book

Remote

  • Directed post-production for Kelley Blue Book’s 700k+ subscriber YouTube channel, scaled content output by 500%, boosted retention by 15%, and CTR by 25%.

  • Delivered creative and technical direction for 500+ automotive reviews, comparisons, and short-form content, which garnered millions of views across YouTube, Instagram, and TikTok.

  • Regularly scripted, hosted, and shot vehicle reviews for rapid-turn product launches with major automotive manufacturers, including Genesis, Toyota, Hyundai, Dodge, and Chevrolet.

  • Led and mentored a team of editors, unified workflows, and raised creative standards across brands while improving efficiency, cutting freelance costs, and strengthening in-house production.

  • Created high-end edits in Premiere, cinematic color-grades in DaVinci Resolve, and motion graphic typography in After Effects, while strengthening brand identity and visual consistency.

  • Pioneered a unified cloud-based data asset management system and workflow architecture that transformed remote collaboration and increased team efficiency by 3x.

  • Developed and implemented an automated project tracking dashboard in Monday.com that improved transparency, accountability, and turnaround speed. Later adopted department-wide as the standard for project management, eliminating the need for dedicated project oversight.

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2022 - 2022

Lead Video Editor

Burst Oral Care

Remote

  • Owned post-production for Burst’s growth team, creating and optimizing performance-driven ads across paid social platforms (Facebook/Meta, TikTok, YouTube).

  • Developed and tested new creative formats that increased CTR and optimized ROAS, forming the foundation for Burst’s ongoing video brand guidelines.

  • Collaborated with growth and creative strategy teams to write and produce new ad concepts, sourcing and directing user-generated content (UGC) creators.

  • Focused on crafting and shooting impactful three-second hooks designed to capture attention instantly and boost ad retention across social platforms.

  • Created modular ad systems that allowed rapid creative testing, enabling dozens of new variations per campaign without sacrificing brand quality.

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2021 - 2022

Video Editor

TubeScience

Remote

  • Produced high-performing direct-response and branded video ads for social platforms like Meta/Facebook, optimizing creative for engagement, retention, and conversion.

  • Collaborated with creative strategists, growth marketers, and copywriters to translate performance analytics into new video concepts, leveraging A/B testing to refine creative performance.

  • Specialized in onboarding new client accounts by developing ad templates, defining editorial standards, and establishing creative best practices for launch campaigns.

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2017 - 2021

  • Built and scaled @properties’ internal video department from the ground up, integrating video content into brand strategy and marketing goals.

  • Storyboarded and produced motion graphics and kinetic typography for high-impact advertising campaigns, integrating motion into e-newsletters and social content to modernize and energize engagement in a traditional industry.

  • Launched “The Listing Video Program,” producing 1,000+ video home tours annually, supporting agents and increasing digital engagement.

Video Editor

@properties

Chicago, IL

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2015 - 2017

Assistant Video Editor

  • Implemented an archival asset management system, backing up over 10 years of footage.

  • Assembled edits weekly for The Journal of the American Medical Association.

  • Supervised and mentored interns, training them in our post-production workflows to ensure operational consistency.

Big Shoulders Digital Video

Chicago, IL

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