my experience
Experience

2022 - present
Sr. Editor, Video
Kelley Blue Book
Remote
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Directed post-production for Kelley Blue Book’s 700k+ subscriber YouTube channel, scaled content output by 500%, boosted retention by 15%, and CTR by 25%.
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Delivered creative and technical direction for 500+ automotive reviews, comparisons, and short-form content, which garnered millions of views across YouTube, Instagram, and TikTok.
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Regularly scripted, hosted, and shot vehicle reviews for rapid-turn product launches with major automotive manufacturers, including Genesis, Toyota, Hyundai, Dodge, and Chevrolet.
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Led and mentored a team of editors, unified workflows, and raised creative standards across brands while improving efficiency, cutting freelance costs, and strengthening in-house production.
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Created high-end edits in Premiere, cinematic color-grades in DaVinci Resolve, and motion graphic typography in After Effects, while strengthening brand identity and visual consistency.
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Pioneered a unified cloud-based data asset management system and workflow architecture that transformed remote collaboration and increased team efficiency by 3x.
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Developed and implemented an automated project tracking dashboard in Monday.com that improved transparency, accountability, and turnaround speed. Later adopted department-wide as the standard for project management, eliminating the need for dedicated project oversight.

2022 - 2022
Lead Video Editor
Burst Oral Care
Remote
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Owned post-production for Burst’s growth team, creating and optimizing performance-driven ads across paid social platforms (Facebook/Meta, TikTok, YouTube).
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Developed and tested new creative formats that increased CTR and optimized ROAS, forming the foundation for Burst’s ongoing video brand guidelines.
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Collaborated with growth and creative strategy teams to write and produce new ad concepts, sourcing and directing user-generated content (UGC) creators.
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Focused on crafting and shooting impactful three-second hooks designed to capture attention instantly and boost ad retention across social platforms.
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Created modular ad systems that allowed rapid creative testing, enabling dozens of new variations per campaign without sacrificing brand quality.
2021 - 2022
Video Editor
TubeScience
Remote
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Produced high-performing direct-response and branded video ads for social platforms like Meta/Facebook, optimizing creative for engagement, retention, and conversion.
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Collaborated with creative strategists, growth marketers, and copywriters to translate performance analytics into new video concepts, leveraging A/B testing to refine creative performance.
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Specialized in onboarding new client accounts by developing ad templates, defining editorial standards, and establishing creative best practices for launch campaigns.

2017 - 2021
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Built and scaled @properties’ internal video department from the ground up, integrating video content into brand strategy and marketing goals.
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Storyboarded and produced motion graphics and kinetic typography for high-impact advertising campaigns, integrating motion into e-newsletters and social content to modernize and energize engagement in a traditional industry.
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Launched “The Listing Video Program,” producing 1,000+ video home tours annually, supporting agents and increasing digital engagement.
Video Editor
@properties
Chicago, IL
2015 - 2017
Assistant Video Editor
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Implemented an archival asset management system, backing up over 10 years of footage.
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Assembled edits weekly for The Journal of the American Medical Association.
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Supervised and mentored interns, training them in our post-production workflows to ensure operational consistency.
Big Shoulders Digital Video
Chicago, IL